January ended yesterday and with it the so-called ‘dry January’. In other words, the practice of going alcohol free for the whole first month of the year, originally launched in 2013 as a public health initiative. We found out more about the rise of non-alcoholic beers by asking retailers how they approached this month, as the curtain drops on what has come to be known online as the #loosethebooze trend.
Dry January increases non-alcoholic drink sales
